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Book cover with illustrations on it of awards
Published: 
January 2019
Publisher: 
Cognella
ISBN: 
978-1-5165-2260-6

College or Unit:

Thrive! The Creative’s Guidebook to Professional Tenacity

Author: 
Cyndi Coon

Rooted in the author's experience as an entrepreneur and creative professional, Thrive! The Creative's Guidebook to Professional Tenacity helps those in creative fields acquire the skills and tools needed to successfully market their talents and manage their careers. Speaking directly to how creatives think about and conduct business, the text is filled with engaging and accessible exercises, strategies, and tips. 

The six units cover branding, searching for clients, asserting the value of creative work, pitching your talents, leveraging social and other media, managing finances and taxes, and more. Each chapter includes business terms creatives need to know, action tasks to prepare for the professional work ahead and specific guidance about how the content can be applied in the real world. 

Fresh and innovative, Thrive! The Creative's Guidebook to Professional Tenacity understands the importance of speaking to creative professionals in their own language and showing them how to leverage their outside-the-box skills to achieve professional and financial success. The book is ideal for anyone studying or working in the fields of art and design, or any creative endeavor.

Bio

The founder and CEO of Laboratory5 Inc. Cyndi Coon has twenty years of experience working as an artist, educator, speaker, and writer, and has taught professional practices at Arizona State University. She is also an ASU alum (MFA 2000).