MEDIA ADVISORY: ASU AND ADIDAS TEAM UP FOR DISCUSSION ON YOUTH IN SPORTS

The event will address local, national, and international polices and how social economic barriers impact sports access and participation.

Tempe, Ariz., August 18, 2017 – On August 27, the day before the U.S. Open Tennis Tournament kicks off, the Global Sport Institute at ASU, along with adidas Brand Flagship store and New America NYC, will host a discussion on how tennis – and sport in general – can better serve diverse youth populations. Eric Legg is an ASU faculty member who specializes in youth and sport studies. Legg will lead the discussion while addressing how cultural and socioeconomic challenges impact participation.

What: Panel Discussion: “Get Out There and Play”

Who: Participants include:

• Kenneth Shropshire – CEO, Global Sports Institute (opening remarks)
• Katrina Adams – Chairman, CEO and President of USTA
• Deborah Antoine – CEO, Women’s Sports Foundation
• Noah Levine – Executive Director, SEED Project

When: Sunday August 27, 2017 11:00am ET

Where: adidas Brand Flagship New York, 5th Ave.
             565 5th Ave.
             10017 New York
             United States

RVSP: https://www.newamerica.org/nyc/events/get-out-there-play/

Live Stream: https://www.youtube.com/watch?v=SLhX-xP3n30

About Arizona State University

ASU is a New American University, promoting excellence in its research and among its students, faculty and staff, increasing access to its educational resources and working with communities to positively impact social and economic development.

About adidas

adidas is a global leader in the sporting goods industry. A designer and developer of athletic and lifestyle footwear, apparel and accessories, adidas has the mission to be the best sports brand in the world. Headquartered in Herzogenaurach, Germany and Portland, Ore., adidas employs more than 60,000 people across the globe and generated sales of € 19 billion in 2016.

About ASU Global Sport Institute

The Global Sport Institute supports interdisciplinary research and innovation that examines critical issues impacting sport and all those connected with sport—and then transforms the resulting findings into practical knowledge that can be widely shared. GSI is a key component of the adidas and Arizona State University Global Sport Alliance, a strategic partnership aimed at shaping the future of sport and expanding sport’s positive impact on society. The Global Sport Alliance brings together education, athletics, research and innovation.

FOR MORE INFORMATION, CONTACT:
Steven Beschloss
Steven.Beschloss@asu.edu
480-727-3841