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Make it at 'mkrspace': ASU hub of creative creation

ASU celebrates #Hayden50 years by looking to the future with "Maker Monday."
Library's mkrspace helps students, professors explore creative ways to learn.
Don't know how to use mkrspace's equipment? Don't worry; staff is there to help.
January 20, 2017

For 50th anniversary, Hayden Library hosts event to show off tech-based DIY center

In the past year, news organizations from The Atlantic to Fortune to Scientific American have reported on the “maker movement,” a technology-based extension of do-it-yourself culture that emphasizes learning through doing in a social environment. A November NPR story noted that the movement is alive in both community and school settings.

One of the schools where maker culture is being embraced is Arizona State University, whose Hayden Library is hosting “Maker Monday” Jan. 23 from 11 a.m. to 1 p.m. in its second-floor “mkrspace,” in celebrationThe official 50th anniversary celebration will take place Wednesday, Jan. 25, at 4 p.m. Hayden Library on the Tempe campus. of the library’s 50th anniversary.

Barely a year old, the mkrspace is just one of a growing number of spaces across ASU offering a host of “mkrservices” that include access to 3-D printers, sewing machines, vinyl cutting, book scanning, film and studio space, and more.

“The mkrspace and what we’re doing with all of the mkrservices is tied to how we’re rethinking the library,” head of research and development for ASU Libraries Philip Konomos said. “This isn’t the library of 10 years ago. … It’s not about books anymore, it’s about learning spaces where students can collaborate and innovate.”

In addition to the mkrspace, there’s the mkrstudio on the third floor of Hayden Library offering video and audio production, as well as mkrgeo, a geographically themed makerspace on the third floor of Noble Library where students can build landforms and water bodies in the sand, 3-D print architectural models and experiment in cartography with paper maps.

“The vision is to have an overarching maker brand, and then to have instances in multiple libraries that match the needs of the communities that they’re serving,” ASU Libraries administrator Jennifer Duvernay said. “And that ties it into the academic library’s mission, to provide equitable access to resources.”

The services in each space are available to ASU students, faculty and staff free of charge, and there is always staff on hand to assist with any needs.

Joel Smalley, project coordinator for Hayden Library’s second-floor mkrspace, has been there since it opened in the spring of 2016. His business cards rest on his desk in a half-built model of the Eiffel Tower, a “repurposed failed 3-D print.” (The full, successful 3-D print of the tower resides downstairs in Charlie’s Café.)

Like all the staffers in the space — many of whom are student workers — Smalley is well-versed in every tool and piece of machinery. But his latest contribution was less technical, and more human: Smalley was working with a professor who wanted to teach a workshop on 3-D printing when he noticed she was having trouble explaining the intricacies in English.

“I decided to go with her strength and asked if she’d like to teach it in Mandarin,” Smalley said. The professor accepted, and now the mkrspace offers workshops taught entirely in Mandarin, Russian and Arabic.

The professor told Smalley being able to teach and learn in your native language “takes away two barriers: Technology can be intimidating to begin with, and learning about it in a different language can be even more intimidating.”

Inclusivity is another hallmark of the mkrservices.

“One of the inherent challenges with anything as big as ASU is trying to include the diverse student populations, and that’s something that the makerspaces have been really good about,” ASU Libraries communications specialist Brittany Lewis said.

There have even been talks about collaborating with other Arizona universities’ makerspaces on a once-a-week workshop focused on the creative work of self-identified women, trans and femme makers.

“They’re really trying to make it an inclusive space for all communities,” Lewis added, “and if you can get the most diverse amount of people in one space, what can come out of that can be very interesting.”

Working together is not only encouraged but vital to the maker movement. And it’s not just the students who are doing it. ASU Libraries officials often have video chat sessions with UofA and NAU makerspace personnel regarding best practices.

“We’re not in competition with them,” ASU Libraries chief technology officer Steve Tanner said. “We visit with them, we learn from them and vice versa. It’s very much a collaborative spirit amongst the maker community.”

There’s also a big push to get more faculty engaged with the spaces.

“The mkrservices give faculty the opportunity to assign invention and creativity” instead of the usual papers and speeches, digital services librarian Wes Edens said. “Students can actually be assigned to express themselves a little bit more.”

In celebration of the Mexican holiday Day of the Dead, a professor brought students to the mkrspace to create 3-D prints of sugar skulls. Another professor had students use the book scanner and vinyl cutter to scan original sketches onto vinyl.

The third-floor mkrstudio is very popular with professors as well, who, Edens said, have used it to allow their students to compete in video case competitions and to record lectures for online courses, among other things.

“As you can imagine, almost any class might want to have a video component to it,” he said.

Though there may be a learning curve for some, library officials have faith that students can help professors get more involved. Even so, they’re happy to meet with faculty to show them everything the mkrservices can add to their curriculum. Recently, they met with some life sciences professors to show them some sample lesson plans and demonstrate how they could create 3-D models of DNA and proteins that could be passed around in class.

On a recent Thursday, assistant professor Monica De La Torre brought her Latina/o media and pop culture class to the mkrspace for an assignment that required them to create a product based on the class’ theme. She hoped using the space would get students to embrace their creative sides.

Interdisciplinary studies senior Natalie Figueroa was shocked by all the space had to offer.

“I’ve got so many ideas now,” she said. One is to create a Latina/o-themed garment using the sewing machine. “I was going to pay to take sewing lessons, but now I can just come here.

“I think I’m going to be using this space for a lot of other things, too. I was just talking to my friend about expanding our work skills, and this space allows you to get experience in all those little areas you never thought about before.”

Getting students excited about learning is what it’s all about, say library officials.

“It’s an opportunity for students to succeed in new ways,” Tanner said. “They get the chance to try something that’s way outside their wheelhouse, something they’ve never even thought of trying before, and they do it, and they find that they do it well.”

The spaces bring out a level of enthusiasm in students that is encouraging to the maker mission.

“It really goes to the heart of student satisfaction, student success,” Edens said. “The happier they are with their learning, the more joy that is brought into their learning process, the more successful they’re going to be. And I think the makerspaces are key to that.”

 

Top photo: Junior Allan Garry (left), an aerospace engineering major, adjusts settings on a 3-D printer in Hayden Library's second-floor mrkspace. This mkrspace was founded last spring and is under the direction of project coordinator Joel Smalley (right). Photo by Anya Magnuson/ASU Now

Emma Greguska

Reporter, ASU Now

(480) 965-9657

 
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Czar of college basketball discusses business of hoops, NCAA Tournament at ASU.
Dan Gavitt at ASU: New media platforms will play role in future of NCAA brand.
January 24, 2017

Dan Gavitt, NCAA senior vice president for basketball, discusses the business of college hoops and the logistics of the Final Four

Dan Gavitt, known as the czar of college basketball, said Tuesday that while the Super Bowl might be the largest sporting event in the world, the NCAA Tournament takes just as much effort.

“It’s complex and complicated because if anyone doesn’t do their job properly, we’re in big trouble,” Gavitt, senior vice president of basketball for the NCAA, told a crowd of about 70 students at Arizona State University’s Sandra Day O’Connor College of Law on the Downtown Phoenix campus. “Planning the event is a yearlong process, and it really does take a village to put this on.”

His talk with students on issues surrounding college basketball and the NCAA Tournament was at the invitation of Glenn M. Wong, executive director of ASU's Sports Law & Business Program.

Gavitt was in the Valley for a monthly NCAA meeting to talk with local stakeholders in preparation for the Final Four at the University of Phoenix Stadium in early April.

“Many of the students in our program are interested in collegiate athletics, marketing and event management,” Wong said. “And Mr. Gavitt can provide valuable perspective on those topics and the many, many more that encompass an NCAA Final Four.”

The Sports Law & Business Program “strives to prepare its students for impactful careers in the sports industry, and the opportunity to meet, learn from and network with industry leaders such as Mr. Gavitt is an important component of our program,” he said.

Recognizing sports is big business, ASU Law partnered with the W. P. Carey School of Business and Sun Devil Athletics in 2014 to offer a Master of Sports Law and Business degree. It is the only graduate program in the U.S. that intentionally combines sports law, business and athletics.

Gavitt sets the strategic direction and oversees the operation and management for men’s and women’s basketball at all three NCAA divisions.

He said Phoenix was selected as a host site for the Final Four in 2014 because it’s one of 10 cities that meet several criteria: a domed stadium that can seat 60,000 fans; a convention center to accommodate a fan experience and a downtown area filled with full-service hotels, restaurants and other big-city amenities.

“For a weekend, downtown Phoenix will turn into a basketball village, and if you’re a fan, you might be able to bump into a player or coach and get an autograph,” Gavitt said. “It makes the fan experience that much more rich.”

Speaking of rich, Gavitt confirmed that the NCAA Tournament is closing in on becoming a billion-dollar-a-year business after a landmark TV extension with CBS and Turner that will take them to 2032.

“Currently, our TV rights have a value of $775 million and will reach $1 billion in 2025,” Gavitt said. “We are premium content for the networks, and there’s nothing that compares to those events.”

Gavitt said more than 700,000 people each year attend the NCAA Tournament, which has 14 venues in 10 cities and accounts for 90 percent of all NCAA revenue.

“All that money flows back to the universities in the form of student scholarships and programs,” Gavitt said. “It’s vital to everyone involved.”

He said his job priorities are to continue to improve the fan experience and expanding the global brand. He has made strides in that direction since his tenure started in 2012 by seating student sections closer to the court and emphasizing regular-season games. This year the NCAA took the first step toward improving tournament selection by releasing partial March Madness rankings in February.

“It’s another way of being transparent as possible and generating buzz for March,” Gavitt said.

Technology and emerging platforms will play a role in expanding the NCAA sports brand, Gavitt said. He said it was conceivable that one day Apple, Netflix or Twitter could be involved in streaming their product.

"We are very interested in the future of emerging markets," Gavitt said.

Gavitt took time to praise ASU's Sports Law and Business Program during his hourlong Q&A session.

“I wish I did have a law degree, so good for you for pursuing this,” said Gavitt, who holds an MBA from Providence College. “It will serve your well to have that background and grounding.”

“It’s also good to have a passion for sports.”

 

Top photo: Dan Gavitt (right), senior vice president of basketball for the NCAA, talks with Sports Law & Business professor Glenn Wong in front of students at the Beus Center for Law and Society in downtown Phoenix on Tuesday. Gavitt talked about the high-dollar contracts with media outlets for coverage of the basketball tournaments and the logistics that go into running them. Photo by Charlie Leight/ASU Now