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Cover of The Reign of Anti-logos by David Hawkes
Published: 
November 2020
Publisher: 
Palgrave Macmillan
ISBN: 
978-3030559397

College or Unit:

The Reign of Anti-logos

Performance in Postmodernity
Author: 
David Hawkes

The concept of "performativity" has risen to prominence throughout the humanities. The rise of financial derivatives reflects the power of the performative sign in the economic sphere. As recent debates about gender identity show, the concept of performativity is also profoundly influential on people’s personal lives. Although the autonomous power of representation has been studied in disciplines ranging from economics to poetics, however, it has not yet been evaluated in ethical terms. This book supplies that deficiency, providing an ethical critique of performative representation as it is manifested in semiotics, linguistics, philosophy, poetics, theology and economics. It constructs a moral criticism of the performative sign in two ways: first, by identifying its rise to power as a single phenomenon manifested in various different areas; and second, by locating efficacious representation in its historical context, thus connecting it to idolatry, magic, usury and similar performative signs. The book concludes by suggesting that earlier ethical critiques of efficacious representation might be revived in our own postmodern era.

Bio

David Hawkes is a professor of English in literature at Arizona State University.