Study to look at how consumers perceive sustainable products
As consumers become more aware of their spending habits, one study taking place at Arizona State University’s College of Technology and Innovation (CTI) hopes to discover how consumers perceive sustainable products and packaging. Study directors expect to determine what kinds of products and packaging will encourage a consumer to purchase an eco-friendly household item.
The study is conducted by Carola Grebitus, assistant professor of Food Industry Management at the Morrison School of Agribusiness and Resource Management at CTI. Grebitus was approached by Henkel, a global company in laundry and home care, beauty care and adhesives with its corporate headquarters located in Dusseldorf, Germany. Henkel’s regional headquarters for its North America consumer products (such as Dial soap, Purex laundry detergent and Renuzit air freshener) is located in Scottsdale, Ariz.