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Student campaign spreads the word about costly recycling error


December 18, 2012

Well-meaning Phoenix residents place 33 million plastic bags into recycling bins each year. But doing so does much more harm than good, and a group of ASU students has stepped forward with a public service campaign aimed at educating the community regarding the proper disposal and recycling of plastic bags.

A group of students pursuing the master of arts in communication studies (MACS) degree through ASU’s New College of Interdisciplinary Arts and Sciences created English and Spanish-language videos, instructing the community on how to handle the bags, along with a Facebook page, a Twitter campaign, and an additional video available on YouTube. Phoenix recycling center Download Full Image

The idea for the project came from Majia Nadesan, a New College professor and instructor for the Rhetorical and Critical Approaches to Public Relations course the students just completed. New College is the core college on ASU’s West campus.

In October Nadesan saw an Arizona Republic article about the problems plastic bags cause at Phoenix’s recycling center. The bags cause extra work for employees sorting recyclables; they also get caught in the machinery, causing multiple daily shutdowns and costing the city $1 million a year.

“Originally the students were supposed to write a final paper for the class, but with their consent I decided to change it after reading the Republic article,” Nadesan said. “The students used persuasive strategies introduced in the course to analyze a community problem and create a low-cost solution – a grassroots campaign.”

The campaign is dubbed “Bag It Right.”

“Working on ‘Bag It Right’ was a wonderful and educational experience,” said student Melissa Lopez. “We all learned a great deal about the proper use and recycling of plastic bags and were given the opportunity to make a difference in the community by spreading the knowledge. We were able to utilize our strengths and skills to advocate for this community issue.”

Added fellow student Kelly Liebermann, “After completing this project I have a whole new respect for recycling properly. I had no clue what was involved inside of the recycling plant itself. As one can see from the video, there is a lot of physical labor that goes into the sorting of recyclable materials and the elimination of non-recyclables. I had no idea what an issue plastic bags create for the machinery and the workers every single day.

“City of Phoenix employees were more than willing to help us out in any way possible,” he said. “They were able to answer our questions and share previous plastic bag campaign information to help educate us.”

The video provides details on the proper disposal of plastic bags, including a list of major retailers that accept used bags for recycling. It also explains that the use of plastic bags can be avoided if consumers bring their own cloth bags when shopping.

Nadesan points out that public relations is usually perceived primarily in terms of corporate advocacy. “However, all pressing causes and the organizations behind them need to engage in communicative advocacy,” she said.

The MACS program as a whole features a focus on advocacy, and the recycling project showcases advocacy in action, according to Jeffrey Kassing, faculty director of MACS. “Our graduate faculty and students work hard to explore the intersection of communication and advocacy, and this is a perfect example of how that takes shape. It is exciting to see how the work of MACS students and faculty can bridge the academy and the surrounding community in meaningful and impactful ways,” he said.

One challenging aspect of the “Bag It Right” project, according to student Colleen Dunbar, was reaching out to a very specific audience.

“We were not trying to convince people to recycle,” Dunbar said. “Instead, we tried to convince people who were already recycling that they were recycling these bags in the wrong way – which is not a message that is heard very often. The city was conducting its own campaign on this same issue, so we had to come up with a different way of getting our message across, and getting our message to stick. So far, with just having our videos online for only a few weeks, we seem to be getting a very positive response, and hopefully our message will continue to disseminate.”

The results of the students’ work may be seen at:

http://my.brainshark.com/Bag-it-Right-386496390?v=634897075044706291#.ULZiQQXOqHk.facebook (English)

http://my.brainshark.com/Bols-alo-Bien-702085660?v=634898733063544554#.ULjuDwGJnGU.facebook (Spanish)

http://youtu.be/5GQ1bdl_cpQ

https://www.facebook.com/BagItRight

https://twitter.com/BagItRight2012

Barrett Honors College student wins prestigious Circumnavigator scholarship


December 18, 2012

Julia Anglin plans to travel the world next summer in search of the most successful methods for teaching mathematics.

Anglin, a Barrett Honors College junior majoring in computational mathematics, has received the 2013 Circumnavigator Travel Study Grant – a $9,000 grant awarded to only four students in the country each year. Julia Anglin Download Full Image

The Circumnavigator Travel Study Grant is a privately funded award for a self-designed, around-the-world research trip during the summer. Students are required to circumnavigate the globe, stopping at a minimum of five countries on three continents.

The award will fund Anglin’s travel to Finland, Italy, Switzerland, South Korea, Japan, Singapore, and New Zealand, all countries where students are achieving above the international average in math. She will leave the United States in May and return in August. 

“I am so ecstatic to win this award, not only because I will be able to explore so many amazing places, but because I believe that the information I collect will add valuable insight to the ongoing research aimed at improving the teaching of mathematics. My project will delineate innovative and successful mathematics strategies teachers can apply in their classrooms in order to improve students’ mathematical performance, and in turn, graduate students with the mathematic skills they will need to compete in the global marketplace,” she said.

Anglin will interview math teachers and their students to uncover successful and innovative teaching strategies that are used in countries whose students excel in math.

When it comes to finding effective teaching methods, Anglin, a certified math teacher, knows what she is looking for.

“While I am a certified mathematics teacher in Arizona, I chose to go back to school to obtain a second degree in computational mathematics in order to improve my mathematical knowledge. As I progress with my studies, I plan to continue my involvement in educating others about math at Arizona State University through ‘Project Inspire: Math Without Boundaries’, a club I co-founded which aims at encouraging middle and high school students to become more involved in mathematics and science,” she said.

After completing her bachelor’s degree at ASU, Anglin plans to pursue a doctorate in computational neuroscience and conduct mathematical and computational research in the field of neuroscience in academia. The School of Mathematical and Statistical Sciences is an academic unit in ASU's College of Liberal Arts and Sciences.

Nicole Greason

Public relations and publicity manager , Barrett, The Honors College

480-965-8415