Report: Nanotechnology information gap widening


January 12, 2010

As the global nanotechnology industry continues to produce cutting-edge consumer products, the scientific community is leaving a key part of the U.S. public behind when sharing knowledge of this new field of science, according to a new study by Arizona State University and the University of Wisconsin-Madison.

Nanotechnology involves controlling matter of an atomic and molecular size to develop devices of an incredibly small scale, usually 100 nanometers or smaller (tiny enough to fit through a surgical mask). The technology has expanded to offer more than a thousand consumer products from over 24 countries, including the United States, China, Canada and Germany. Nanoscale materials are now in common electronics such as iPods, as well as cosmetics and automotive and medical products. Download Full Image

As reported today in the January issue of The Scientist, researchers found widening gaps in nanotech knowledge since 2004 between the least educated and most educated citizens. Americans with at least a college degree have shown an increased understanding of the new technology, while knowledge about nanotechnology has declined over time for those with education levels of less than a high school diploma, according to the study.

"Unfortunately, people with little or no formal education – those who need outreach the most – aren't getting as much information about this issue, which will likely become even harder to understand over time," says Elizabeth Corley, Lincoln Professor of Public Policy, Ethics and Emerging Technologies in Arizona State University's School of Public Affairs, and co-author of the study. 

Well-educated people who already are "information-rich" are learning about nanotechnology from traditional outreach efforts such as museums, Corley says.  

Closing these informational gaps among public audiences "is a necessity, especially in light of a projected 2009 U.S. budget that has reduced spending for ‘educational and social dimensions' of nanotechnology to $33.5 million from $39.2 million in 2007," the article states.

"There is a real urgency to find ways of communicating effectively with all groups in society," says Dietram Scheufele, John E. Ross Professor in the College of Agricultural and Life Sciences at the University of Wisconsin-Madison, and co-author of the study. "Unless we find ways to close these learning gaps, we will create two classes of citizens – those who are able to make informed consumer and policy choices about these new technologies, and those who simply can't."

But there is a silver lining. The study also found that the Internet is one of the most effective methods in closing gaps and informing the less educated about nanotechnology.

"Online and social media are some of the most promising tools for making sure we reach all members of the public with information about science and technology," says Scheufele. "Tools like Digg, Twitter, or Facebook will only become more important down the road."

Corley and Scheufele analyzed data from national surveys conducted over the last five years. The study was funded by the Center for Nanotechnology in Society at ASU.

The School of Public Affairs is part of the ASU College of Public Programs at the Downtown Phoenix campus. The College embraces students and faculty dedicated to rigorous education and research in the service of social and economic change. Academic units within the College include the Schools of Community Resources and Development; Criminology and Criminal Justice; Public Affairs; and Social Work. Areas of expertise include: improving the quality of life for individuals and families from all backgrounds; innovative approaches to public management; and nonprofit leadership and organizational effectiveness. View the complete report at http://www.the-scientist.com/2010/1/1/22/1">http://www.the-scientist.com/2010/1/1/22/1">http://www.the-scientist.com....

 

Cronkite New Media Academy teaches digital media skills


January 13, 2010

The Walter Cronkite School of Journalism and Mass Communication has opened registration for its third Cronkite New Media Academy, offering 10 sessions to develop multimedia Web skills.

The program, which runs over 10 Saturdays from March 13 through May 22, is designed for people who want to learn how to set up and develop a Web site for personal or professional use. It is taught by Cronkite professors and staff in the school’s state-of-the-art building on the Downtown Phoenix campus of Arizona State University. Download Full Image

Cronkite Assistant Dean Kristin Gilger said the academy was developed in response to a growing demand from people who want Web skills.

“We’re hearing from a lot of people who say they need to know more to communicate successfully online,” Gilger said. “Things are changing so rapidly that skills can quickly get outdated.”

Participants learn how to design and develop a Web site, how to effectively present and edit photos for the Web, how to use social networking tools, how to do audio slideshows, and how to edit and use video on the Web.

Participants in the past two academies, held this past summer and fall, have come from a wide range of backgrounds and had a variety of goals. Some wanted to launch their own professional Web sites or businesses, some wanted to build personal Web sites, and others sought to advance their careers by building their digital media skills.

"The NMA faculty at the Cronkite School is incredible; passionate, professional and patient, our instructors guided us every step of the way,” said Catherine J. Rourke, editor of a Web site in Sedona. “Their enthusiasm and expertise made all the difference and even made it fun! After 30 years in journalism, I remain confident that my best work still lies ahead."

All sessions are held at the Cronkite School, 555 N. Central Ave., Phoenix. Each workshop session begins at 8 a.m. and ends at 5 p.m., with a break for lunch.

The academy is held on Saturdays. Class size is limited to 20, and learning is hands-on.  

Registration is ongoing. For additional information and to register, go to cronkite.asu.edu/newmedia">http://cronkite.asu.edu/newmedia">cronkite.asu.edu/newmedia. Questions may be e-mailed to newmedia">mailto:newmedia@asu.edu">newmedia@asu.edu.