New ASU book focuses on growing field of creative nonfiction

February 23, 2015

ASU professor Lee Gutkind, a writer, teacher and storyteller, said he knew he'd hit a home run a few years ago when he brought together a group of writers and scholars, and watched as they created compelling, fresh narratives that conveyed complex scientific information.

As Gutkind's team of storytellers began to develop engaging creative nonfiction stories around science, technology and innovation policy, their efforts spawned the narratives in "The Rightful Place of Science: Creative Nonfiction," the most recent volume in the book series from Arizona State University's Consortium for Science, Policy & Outcomes (CSPO).  The Rightful Place of Science: Creative Nonfiction Download Full Image

Creative Nonfiction is also the name of the first and largest literary magazine to publish narrative nonfiction exclusively, of which Gutkind is editor. A CSPO faculty member, Gutkind said the need for good storytelling is significant.

"Stories make a lasting impact on a large and diverse readership," he said. "This book is part of what is being called ‘the new narrative’ – collaborations written by teams of next-generation creative nonfiction writers and policy scholars.”

According to Gutkind, creative nonfiction is the fastest-growing writing genre in the publishing world.

"It means true stories well told, communicating ideas and information in an accessible narrative form to enlighten general readers," he said. "We are witnessing the beginning of a worldwide narrative movement that will make a lasting impact on a large and diverse readership.”

Edited by Gutkind, David Guston (co-director of CSPO) and Michael L. Zirulnik, this collection of narrative essays presents expert knowledge about science, technology and innovation policy, without the use of buzzwords and jargon, and is fifth in the series, which launched in 2013.

Editor of the book series, ASU professor G. Pascal Zachary said the stories explore the complex interactions among science, technology, politics and society.

“The narratives in this new book examine important policy issues with depth and vigor,” said Zachary. “But – uniquely, in terms of policy discussions – these stories bring the human element of these issues to the fore, making them more nuanced and engaging.”

This volume, along with the previous books in "The Rightful Place of Science" series (Politics, Biofuels, Government & Energy Innovation and Disasters & Climate Change), are available in print and e-book editions in the United States and Europe via

The Consortium for Science, Policy & Outcomes is a research center in the College of Liberal Arts and Sciences.

Jason Lloyd

Program manager, School for the Future of Innovation in Society


ASU Cronkite School opens registration for media sales training program

February 23, 2015

The National Association of Broadcasters Education Foundation and Arizona State University’s Walter Cronkite School of Journalism and Mass Communication are accepting applications for an intensive 10-day media sales training program this summer for recent college graduates.

For the second year, the Cronkite School is hosting the Media Sales Institute June 7-16. The residential program brings graduates of diverse backgrounds to the ASU Downtown Phoenix campus to prepare them for media sales careers in the broadcast industry. Media Sales Institute Download Full Image

The Media Sales Institute, supported by the GM Foundation and Gannett Foundation, provides sales training seminars as well as mentorship and networking opportunities with leading broadcast industry professionals. Up to 30 fellows will be accepted and receive a Media Sales Certification as well as transportation, housing and meals at no cost.

The institute culminates in a job fair with more than 20 local and national media outlets. Last year, media companies included CBS Radio, Clear Channel, FOX, Meredith, NBC, Raycom Media, Scripps and Univision. Recent and soon-to-be college graduates must apply by March 15 at

“The Media Sales Institute opens doors for highly motivated individuals,” said Marcellus Alexander, president of the National Association of Broadcasters Education Foundation (NABEF). “We value our partnership with ASU and look forward to working together in preparing tomorrow’s media sales professionals for successful careers in a rapidly evolving media landscape.”

ASU is one of a few select institutions to host this event. Florida A&M University, Howard University and Ohio University are the other universities holding Media Sales Institutes in 2015.

According to Mark Lodato, Cronkite School assistant dean and news director, the institute provides the skills necessary to thrive in today’s broadcast media jobs.

“The Media Sales Institute offers world-class sales training and an outlet for media companies searching for top-tier candidates for entry-level sales positions,” said Lodato, who leads the program. “We are excited once again to partner with the NABEF, a leader in promoting diversity in our industry.”

Reporter , ASU Now