ASU study: Super Bowl generated $500 million for state

April 29, 2008

A research team of students from ASU’s W. P. Carey School of Business combed the metropolitan Phoenix area before, during and after Super Bowl XLII earlier this year to gauge the game’s economic impact on Arizona.

The three-month study, led by 24 students in the W. P. Carey sports business MBA program, concluded that the game and its related activities generated a record $500.6 million in direct and indirect spending by visitors and organizations in town for Super Bowl week. The game was played Feb. 3 in Glendale. Download Full Image

Ray Artigue, executive director of the sports business MBA, says the study was far more complicated than similar projects because events surrounding the game were staged all over the metro area. He said the research team drove a collective 500 miles to interview fans at the various events.

“We crisscrossed the town,” Artigue says. “The people we needed to interview about their spending were spread out among dozens of hotels, numerous parties and the weeklong NFL fan experience. We spent 10 days gathering data before the game and finished at the airport two days afterward.”

The students collected 1,594 surveys to represent a cross-section of the visitors who traveled to Arizona for the game and related events.

Respondents were asked a variety of questions, including the events they were attending, the number of nights they were staying and what they were spending money on while in town.

The research team also contacted out-of-state companies after the game to determine how much they spent on sponsorships and private events during Super Bowl week, all in an effort to calculate organizational spending.

The W. P. Carey Sports Business MBA program was hired to conduct the study by the Arizona Super Bowl host committee. The sports program has conducted similar economic impact studies for several other sporting events, including college football’s BCS national championship games in 2003 and 2007; the FBR Open in 2006; and Phoenix International Raceway events and the LPGA Safeway International in 2007.

“We had many choices of research firms from across the country to conduct this study,” says Bob Sullivan, president of the host committee.

“Based on their methodology, thoroughness and professionalism, we made a correct decision to work with ASU.”
In 2006, the W. P. Carey MBA Sports Business program was lauded by the Wall Street Journal as one of the top five graduate sports programs in the country.

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(480) 965-5577
W. P. Carey School of Business

Lisa Robbins

editor/publisher, Media Relations and Strategic Communications


Oscar®-nominated film producer and real estate developer Bradley Yonover is next p.a.v.e. speaker

April 29, 2008

Film producer and real estate mogul Bradley Yonover, whose eclectic work has ranged from redeveloping New York’s SoHo district to producing noted feature films, visits the ASU Herberger College School of Theatre and Film as the next p.a.v.e. speaker on arts entrepreneurship. His talk is Tuesday, April 29 at 2 p.m. at the Lyceum Theatre on the ASU Tempe campus. It is free and open to the public.

Yonover’s career has included spearheading the redevelopment of Miami’s South Beach and Manhattan’s SoHo districts for Goldman Properties. He later founded GreeneStreet Films, a New York-based film production and finance company. Film credits include, In the Bedroom, starring Taye Diggs, Ron Eldard, Kyra Sedgwick and Marisa Tomei, (Paramount Classics, 2001), which received five Academy Award® nominations. Yonover’s producing credits include: Swimfan (2002); Just a Kiss (2002); Piñero(2001); The Château 2001; and Famous (2000). Download Full Image

Yonover currently is partner of DDB Ventures with Arizona Diamondbacks owner Dale Jensen. Through DDB Ventures’ Legacy Entertainment, Yonover continues to remain active in the entertainment business and currently is developing and producing a number of film projects. He recently moved to Arizona with his wife and two young children.

For more information, contact the ASU Herberger College School of Theatre and Film: 480.965.5337,

Lyceum Theatre, 901. S. Forest Mall, ASU Tempe campus

April 29, 2 p.m.

Free and open to the public

Public Contact
ASU Herberger College School of Theatre and Film, 480.965.5337

The School of Theatre and Film in the Herberger Institute for Design and the Arts at Arizona State University provides a comprehensive range of courses in performance and directing; design and production; new work development; theatre and performance studies; film; and theatre for youth. Its Theatre for Youth program is nationally ranked in the top three and the dramatic writing/playwriting program is ranked 15th among public institutions by U.S.News & World Report. To learn more about the School of Theatre and Film, visit

Media Contact:
Laurie A. Trotta Valenti
School of Theatre and Film