ASU to host media sales training program for recent grads

February 10, 2014

The National Association of Broadcasters Education Foundation and the Walter Cronkite School of Journalism and Mass Communication at Arizona State University are offering recent graduates from across the country an intensive 10-day media sales training program this summer.

The Cronkite School is hosting the foundations’s Media Sales Institute, a sales training program that is part of the organization’s commitment to expanding diversity in radio and television broadcasting. The June 1-10 program helps recent college graduates of diverse backgrounds begin their careers in media sales, and trains them to excel and advance in the broadcast industry.  people working on computers Download Full Image

The Media Sales Institute is an effective program for identifying and developing media professionals, and has served as a gateway for young, talented individuals of diverse backgrounds into media sales. The program brings together the broadcast industry, media companies and sales candidates. 

“At the Media Sales Institute, aspiring media sales professionals delve into best practices for radio, television, digital and Internet sales,” said Marcellus Alexander, foundation president. “Participants consistently land jobs at top U.S. broadcasting companies by gaining experience and networking with top media executives through this program.”

The institute will feature recruiting and networking opportunities with more than 20 local and national media outlets, including ABC, BET, CBS, ESPN, FOX, Gannett, NBC and The New York Times Company.

“We are thrilled to be partnering with the National Association of Broadcasters to host the Media Sales Institute at Cronkite,” said Mark Lodato, assistant dean of the Cronkite School, who is leading the program. “This institute offers extraordinary experiences for those who are passionate about pursuing careers in media sales.” 

The program is open to recent college graduates. Up to 30 fellows will be selected for the institute. Fellows receive admission to the institute, which includes housing, meals and transportation, as well as NABEF Media Sales Certification. The application deadline is March 21.

ASU is one of a few select institutions to host this event. Florida A&M University, Howard University and Ohio University are the other universities holding Media Sales Institutes in 2014. This is the first year the program is being held at ASU.

The National Association of Broadcasters Education Foundation is a nonprofit organization dedicated to reinforcing the future of broadcasting through a commitment to education and to advancing excellence in the diversity and community service efforts in the industry.

The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations, and also broadcast networks before Congress, the Federal Communications Commission and the courts.

The Cronkite School is widely recognized as one of the nation’s premier professional journalism programs. The school regularly offers summer programs that provide expert journalism training and instruction. The Reynolds High School Journalism Institute offers intensive two-week journalism training programs for secondary school teachers. The Cronkite Summer Journalism Institute gives high school students from underrepresented communities the opportunity to participate in digital reporting and broadcast journalism training sessions. During the summer, the Cronkite School also serves as a weeklong digital journalism training center for college students from across the country participating in the Dow Jones News Fund internships.   

Reporter , ASU Now


Singer to discuss women's rights from Iroquois perspective

February 11, 2014

Singer and scholar Joanne Shenandoah was raised in an environment where women always had power.

Her mother was an Iroquois clan mother who is responsible for the political, social and spiritual welfare of the people. Similar to an elder or grandmother figure, clan mothers share wisdom and knowledge with the tribe. Iroquois women also choose their leaders. Joanne Shenandoah Download Full Image

Shenandoah will present “Women’s Rights: Iroquois Perspective” at ASU on Feb. 13. Subjects that she’ll discuss include women’s roles within the community, clan mother’s rights and responsibilities, the Iroquois influence on the Women’s Rights movement of America, and healing and change for women.

“I grew up with a wonderful identity, which was remarkable,” she said. “But, I found that there are many people around the world who treat women so differently than what the Iroquois believe.”

Shenandoah is also in the Valley for a public hearing that is being held as part of the advisory committee to examine the impact of violence on American Indian and Alaska Native youth violence. The committee that is co-chaired by Shenandoah and former U.S. Senator Byron Dorgan was created last November by U.S. Attorney General Eric Holder. Eddie Brown, ASU American Indian studies professor, is also a member of the committee.  

Work that the taskforce is doing is especially important since 69 percent of Native children experience abuse, Shenandoah said. Hearings are informative and emotional.

“They’re intense. We plan to make recommendations to the attorney general on how we can improve the welfare of children across the nation. It will be focused on Natives, but will have impact elsewhere,” she said. “If we’re not respecting one another and our children, how on Earth will we have a world where people live in harmony and balance?”

Shenandoah will also perform her music at the Musical Instrument Museum on Feb. 13. She embarked on her career after working in the computer industry for 14 years. When she noticed a tree being cut down outside of her Washington, D.C., window one day, “it hit me like a ton of bricks.”

Returning to her roots and honoring her Native name, which means “she sings,” was the next logical step in her life as she began to sing contemporary folk and traditional music. She has performed with John Denver, Jackson Browne and Pete Seeger among others. A Grammy winner, she performed an original composition for the canonization celebration of the first Native American Saint, Kateri Tekakwitha, at the Vatican in Rome.

“It’s been amazing to travel the world and share music with indigenous people,” she said. “I feel very thankful that I followed my true path.”

Shenandoah and her family provide educational programs worldwide, from elementary schools to universities, on subjects such as Iroquois history, coping with death, and the great law of peace and rituals of death.

Her ASU presentation is slated for noon, Feb. 13, in West Hall, room 135, on the Tempe campus. Seating is limited. Contact for information.