ASU Cronkite School opens registration for media sales training program

Media Sales Institute
February 23, 2015

The National Association of Broadcasters Education Foundation and Arizona State University’s Walter Cronkite School of Journalism and Mass Communication are accepting applications for an intensive 10-day media sales training program this summer for recent college graduates.

For the second year, the Cronkite School is hosting the Media Sales Institute June 7-16. The residential program brings graduates of diverse backgrounds to the ASU Downtown Phoenix campus to prepare them for media sales careers in the broadcast industry.

The Media Sales Institute, supported by the GM Foundation and Gannett Foundation, provides sales training seminars as well as mentorship and networking opportunities with leading broadcast industry professionals. Up to 30 fellows will be accepted and receive a Media Sales Certification as well as transportation, housing and meals at no cost.

The institute culminates in a job fair with more than 20 local and national media outlets. Last year, media companies included CBS Radio, Clear Channel, FOX, Meredith, NBC, Raycom Media, Scripps and Univision. Recent and soon-to-be college graduates must apply by March 15 at nabef.org/msi/registration.asp.

“The Media Sales Institute opens doors for highly motivated individuals,” said Marcellus Alexander, president of the National Association of Broadcasters Education Foundation (NABEF). “We value our partnership with ASU and look forward to working together in preparing tomorrow’s media sales professionals for successful careers in a rapidly evolving media landscape.”

ASU is one of a few select institutions to host this event. Florida A&M University, Howard University and Ohio University are the other universities holding Media Sales Institutes in 2015.

According to Mark Lodato, Cronkite School assistant dean and news director, the institute provides the skills necessary to thrive in today’s broadcast media jobs.

“The Media Sales Institute offers world-class sales training and an outlet for media companies searching for top-tier candidates for entry-level sales positions,” said Lodato, who leads the program. “We are excited once again to partner with the NABEF, a leader in promoting diversity in our industry.”