Some students have attended the tournament in the past, and they were encouraged to take the tour with a new lens of observation. For some, this was their first time on the course.

“My biggest takeaway would be the importance of networking; having created reliable partnerships has allowed Waste Management Phoenix Open to continuously adapt to the ever-changing needs of attendees,” said Aracely De La Cruz, a senior studying public service and public policy (business) with a minor in nonprofit leadership and management. “There are so many moving parts behind the making of the Waste Management Phoenix Open, and it was an enjoyable experience being able to hear and see the amount of work and attention to detail that came from a vision that began decades ago."

During the week of the tournament, Jan 30 to Feb. 2, 40 event management students will be volunteering at the golf tournament in the volunteer appreciation zone. Students will work on customer service, setting up a tabletop display and inventory, and they will receive perks, including admission to the tournament during the week, meals and gifts.

“It is important for our students to understand the amount of work, details and commitment to host a large-scale event such as the Waste Management Phoenix Open,” Clinical Professor Erin Schneiderman stated. “At this tournament there are several moving parts that all have to operate in concert for this to be a successful event, and we love the fact that our students can get a glimpse into the strategy behind it all.”

ASU’s Special Event Management program offers students with an interest in working in the special event industry an opportunity to learn fundamental principals of producing a wide range of events including concerts, festivals, weddings, conventions, sporting events and more. Students can pursue a minor or concentration that ties their degree into the field of event management or the six-credit certificate to add to their degree, which will put them at a competitive advantage entering the workforce.

Clinical Assistant Professor, Watts College of Public Service and Community Solutions