'Fooducate' yourself on the merits of mustard

In honor of National Mustard Day, learn about its history — and health benefits.
August 3, 2018

ASU nutrition professor Carol Johnston hails condiment for its versatility, taste and low calories

Stand aside, ketchup. Saturday, Aug. 4, is National Mustard Day.

Besides being a popular and versatile condiment, mustard is one of the world’s most ancient flavors. It's made from the ground seeds of the mustard plant, water and vinegar.

It’s also full of nutrients, can lower blood pressure and has anti-inflammatory properties. Who knew?

Carol Johnston, a professor and associate director of the nutrition program in the College of Health Solutions at Arizona State University, certainly does. ASU Now spoke to Johnston about mustard in honor of its biggest day of the year.

Woman in tie dye shirt
Carol Johnston

Question: What are the origins of mustard, and when did America first see it cropping up as a condiment?

Answer: Mustard is one of the ancient spices used to flavor foods — or perhaps more accurately, to "mask" undesirable tastes of rotting food in a day when food was not preserved well. As with other herbs and spices, mustard was used medicinally for thousands of years. It was used as an antiseptic and to treat congestion, colds and flu.

Q: How is mustard made?

A: Mustard is made by mixing the ground seeds of the mustard plant with liquid. In the U.S. the mild yellow mustard is most popular: finely ground yellow mustard seeds and the coloring spice turmeric are mixed with vinegar and water. Yellow mustard seeds are the mildest, while brown and black seeds are much hotter and more pungent. Vinegar, water, wine and verjuiceA sour juice obtained from crab apples, unripe grapes, or other fruit, used in cooking and formerly in medicine. are common liquids. Spices include turmeric, cinnamon, ginger and nutmeg. There are many recipes available on the web. 

Q: Does mustard have nutritional value?

A: Mustard has possible medicinal value which complements nutritional aspects of a meal. Recent research suggests that mustard has hypoglycemic and thermogenic properties. Its hypoglycemic properties may benefit those with diabetes or prediabetes since its use on breads and sandwiches appears to lower the blood glucose spike following meal ingestion. This effect is likely due to the vinegar content in the mustard. The thermic effect suggests that mustard consumption increases energy expenditure following a meal which may help offset the calories consumed at mealtime. This is a phenomenon noted for other spices such as chilli peppers. 

Q: Is there one mustard that is healthier than another, say processed versus mustard with seeds?

A: The different seeds, the degree that the seeds are ground, the liquid of choice — vinegar or wine, etc. — all add different qualities to the mustard in terms of texture and flavor. Experimenting with mustards and their uses as a condiment can add to the enjoyment of eating. Since there are minimal calories in mustards, the use of mustards in place of sauces and ketchups will reduce the calories in the meal. 

Q: How do you use mustard?

A: I have used mustard liberally on many foods — it is a "freebie" with lots of taste and no calories.

 
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Crowdfunding success relies on friendly networks, ASU research finds

Social media drives rely on how friendly network "friends" are, ASU paper finds.
August 3, 2018

Campaigns like 'Ice Bucket Challenge' closely tied to social media connections

Four years ago this summer, a phenomenon hit social media when millions of people participated in the "ALS Ice Bucket ChallengeThe challenge involved people taking videos of themselves dumping a bucket of ice and water over their heads and posting it on social media to promote awareness of amyotrophic lateral sclerosis, or ALS, and drive donations to the ALS Association.," raising more than $115 million for charity.

An Arizona State University professor has published a research paper looking at these kinds of social-media crowdsourcing phenomena and why they’re so successful.

Yili Hong, an associate professor in the Department of Information Systems at the W. P. Carey School of Business at ASU, and his co-authorsHis co-authors are Yuheng Hu, an assistant professor in the Department of Information and Decision Sciences at the College of Business Administration of the University of Illinois at Chicago, who received his PhD at ASU, and Gordon Burtch, an associate professor in the Information and Decision Sciences Department at the Carlson School of Management at the University of Minnesota. The paper, “Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding,” will be published in the journal MIS Quarterly. researched huge data sets from Twitter and Facebook to examine how the social media networks affected the success of crowdsourcing campaigns on Kickstarter.

It has to do with “embeddedness,” or how connected people on the network are to each other.

“So what is a friends’ network? Is this a network that’s built among friends, people who have many connections with each other?” said Hong, who also is co-director of the Digital Society Initiative in the W. P. Carey School of Business. “You can think about how many friends there are in common as the embeddedness measure.

“There’s also a network in which I’m connected to you and you’re connected to someone else, who is connected to someone else. It’s not a close network and embeddedness is not high.”

Yili Hong is an associate professor in the W. P. Carey School of Business.

Essentially, the ALS Ice Bucket Challenge succeeded because it was a perfect storm of a campaign with a pro-social message combined with networks that were highly embedded.

“If I’m not doing it, it might make me look bad, but if I do it there is some reputational gain,” he said.

“This effect wouldn’t work in the weak network because I wouldn’t care with these kinds of loose acquaintances.”

To test the hypothesis, the researchers compared pro-social Kickstarter campaigns with ones that sought to raise money to launch new products, like technology gadgets or video games, as well as how embedded the networks were. They found that pro-social campaigns raised roughly twice as much money as private-product campaigns in embedded networks — which worked out to about $6,000 more money raised over a 30-day campaign.

“While social media campaigns seem ubiquitous and like they’re around forever, there is almost no research of this kind,” Hong said. Their research looked at data from 2014 to 2016 and included more than 1,000 Kickstarter campaigns. The team also used “text mining” to determine whether a campaign was pro-social by analyzing the words in the description.

The research results have implications for marketers to most strategically focus their efforts, Hong said.

“Where do we put advertising budgets? Facebook is more dense, more friends based, and Twitter is more information based,” he said.

Hong said that researching the nuances of social media is increasingly important.

“It’s something very different from what it was before,” he said. “It is influencing a lot of things — peoples’ purchasing behaviors, donation behaviors and even political views.

“And it’s exciting because those data are free as long as you have a way to write a program to capture them.”

Top photo courtesy of Pixabay.

Mary Beth Faller

reporter , ASU Now

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