ASU Gammage sells out of season subscriptions in hours


May 17, 2017

Season subscriptions to ASU Gammage’s 2017-2018 Broadway Season sold out less than two hours after they were made available for purchase May 15. Subscriptions were the public’s first opportunity to purchase tickets to Broadway’s hottest new musical about founding father "Hamilton."

In the more than 50 years of ASU Gammage’s operation, the organization has never sold out of subscriptions until this season.  ASU Gammage 2017-2018 Season Subscriptions Sold Out Patrons queue outside the ASU Gammage Box Office May 15, waiting for their chance to purchase a Broadway season subscription. The organization sold out of season subscriptions in less than two hours. Download Full Image

ASU Gammage is directing patrons still interested in purchasing season subscriptions to sign up for the waitlist at asugammage.com/waitlist

“ASU Gammage season tickets are more popular than ever and we had an unprecedented amount of people trying to buy tickets,” said Victor Hamburger, ASU Gammage senior director of marketing and communications. “It felt like half of the Valley was trying to buy season tickets today and our web servers and Ticketmaster’s servers certainly felt that.”

Due to the high demand for season subscriptions, some patrons queued outside the ASU Gammage Box Office hours before the tickets were scheduled to go on-sale. Most opted to purchase their tickets online. 

“We certainly understand that some patrons may feel disappointed that they didn’t get to buy season tickets and we certainly had a deluge of traffic on asugammage.com and on our Ticketmaster season ticket portal,” Hamburger said. “The large majority of season ticket packages were sold online and even though we did have many customers experience delays trying to purchase season tickets, it was still the best way to buy season tickets.” 

Due to the high volume of users online, ASU Gammage deactivated the interactive seating map feature to help speed up users’ processing time. 

“We were able to get a lot of people tickets and when a major event like season tickets for ASU Gammage go on sale, some slowdowns and delays are to be expected and most patrons, though frustrated, understood,” Hamburger said. “We’ve been warning everyone to expect that season ticket packages could sell out and with so much demand we did in less than two hours.”

"Hamilton" will run Jan. 30, 2018 through Feb. 25, 2018 at ASU Gammage. The official on-sale date for single tickets to "Hamilton" has not yet been announced.  

The ASU Gammage 2017-2018 Broadway Season also includes "Fun Home," "Something Rotten!" "The Bodyguard," "The Kiing and I," "The Color Purple," "The Humans," and "School of Rock," with "Cinderella" and "Les Miserables" as season options. Single tickets to these shows will go on sale Sept. 11. 

For more information, visit asugammage.com.

Marketing and Communications Assistant, ASU Gammage

480-965-3462