ASU experts in Mexican-American history discuss the holiday's origins and evolution
So you think Cinco de Mayo is a made-up holiday contrived to sell stereotypically Mexican bar food and alcohol to gringos? Turns out, you’re mostly right, according Arizona State University Professor Alexander Aviña.
Aviña, who teaches history in the university’s School of Historical, Philosophical and Religious Studies, says the holiday started to grow beyond the Mexican-American community in the Southwest in the late 1980s when Latino-focused advertisers saw an opportunity.
“Business people saw that the Mexican-American community in the US was gaining in consumption power, and the thing is once you do that you open it up for everybody and it becomes totally commercialized,” Aviña said.
To learn more about this holiday that has changed drastically in the last 30 years, ASU Now spoke with a pair of experts on Mexican-American history. Aviña, who teaches Mexican history, and Professor Monica De La Torre, who teaches media in the School of Transborder Studies, helped provide this list of things to know about Cinco de Mayo:
1. It’s not Mexican Independence Day.
Mexican Independence Day is in September and celebrates the nation's liberation from Spain in 1810.
Cinco de Mayo recalls a skirmish more than 50 years later, the Battle of Puebla, when Mexico was fighting against a French invasion. A ragtag group of Mexican workers and farmers joined up with an outmatched army unit to take down one of the strongest military powers of the day — at least in one battle.
A French expeditionary force, Aviña said, was “defeated by a combination of underfunded, undertrained professional army and a bunch of irregular guerilla fighters who were peasants — and dressed like peasants — and had an assortment of bad, bad weaponry,” including machetes and slingshots.
The invaders, meanwhile, would have had muskets and cannons, and “they totally underestimated the tactical awareness of (Mexico’s Gen. Ignacio) Zaragoza and the fighting spirit of these Mexican fighters.”
2. The Battle of Puebla was just the start.
That victory was the only success against the French, who proceeded to overtake Mexico and rule from 1862 to 1867, by installing the only European royal “crazy enough,” Aviña said, to take the job: Emperor Maximilian I.
As the U.S. Civil War was winding down, the U.S. government was able to turn its attention to the French and wanted them out of North America. Also, France’s standing in Europe was being jeopardized by a unifying Germany.
Napoleon Bonaparte decided to withdraw troops from Mexico. Maximilian, an Austrian loyal to France, however, chose to stay.
Maximilian “arrives in Mexico, he rules for a couple of years, he alienates everybody because he’s too liberal for the conservatives, and the Mexican liberals are in no way going to accept an emperor installed by a foreign force,” Aviña said.
Maximilian was executed in 1867, and the only traces remaining of the French occupation were the baguette used in torta sandwiches or the crepes used to prepare crepas de huitlacoche.
3. The battle is commemorated in Texas.
Zaragoza was born in modern-day Texas, and his birthplace is commemorated in what today is Goliad State Park, where the U.S. government rebuilt his birth home.
The people of Puebla, Mexico, near Mexico City, the site of the famous battle, established a 10-foot bronze statue of Zaragoza in 1980.
Zaragoza’s second-in-command during the battle was no other than Profirio Díaz, who helped depose Maximilian and became the ruler of Mexico for the next 35 years.
He was so heavy-handed that he “causes the explosion of the Mexican revolution in 1910,” Aviña said, effectively setting up the government system that exists today.
4. It's been celebrated ever since — but not like this.